Rey Reyes
— Graphic Designer I Creative Strategist I Visual Merchandising Expert
I’m Rey Reyes – a creative force with a relentless passion for design, strategy, and storytelling. With years of experience shaping visual identities across industries, I don’t just design-I craft experiences that inspire, influence, and ignite imagination.
As a Graphic Designer, I breathe life into concepts, blending artistic vision with purpose. My design philosophy is rooted in clarity, emotion, and bold creativity. Every visual I create is not just made to look good-but to speak, connect, and endure.
As a Creative Strategist, I align aesthetics with intent. I believe that great design is more than decoration-it’s communication. I specialize in translating brand goals into visual narratives that are both meaningful and marketable. Whether it’s launching a brand or revitalizing one, I merge insight with innovation to shape stories that stick.
And as a Visual Merchandising Expert, I bring those stories to life in the physical world-curating spaces and product presentations that captivate the senses. I understand how to guide the eye, stir curiosity, and drive interaction through thoughtful display design and spatial storytelling.
From digital canvases to real-world experiences, I work at the intersection of art and strategy. My mission is simple yet ambitious:
To create designs that do more than stand out-they stand for something.
Let’s make your vision unforgettable.
My passion lies in using creativity not just to decorate, but to communicate – to bring ideas to life that resonate, inspire, and leave a mark. Every design I create is a reflection of that belief.
“Design is more than making things beautiful-it’s about making people feel, understand, and remember.”
What I Offer
A seamless fusion of design artistry, strategic thinking, and hands-on execution—crafted to elevate every brand experience.
Design & Branding
I offer a comprehensive range of design solutions tailored to bring brands to life. From crafting custom logos, brochures, and product packaging to creating impactful email campaigns, every piece is made to resonate. My work spans visual arts, illustration, signage, and event graphics-each designed with precision and creativity. I also specialize in jewelry and product design, paired with compelling display concepts that enhance visual appeal. I develop brand style guides, pitch decks, and company profiles that maintain consistency and polish across all brand communications. Whether building identity systems for pop-ups, activations, or large-scale corporate events, I ensure every design communicates purpose. My UX/UI layout concepts are grounded in user-centered principles, while my motion graphics and animated content bring brands to life online. I also create standout T-shirt and merchandise designs with custom illustrations and expressive typography.
Social Media & Digital Content
With a strategic eye on trends and audience behavior, I create platform-optimized designs for Instagram, Facebook, TikTok, and YouTube that drive engagement and visibility. I design short-form videos, reels, and campaign visuals tailored to grab attention quickly in the digital space. My approach includes building content calendars and integrating timely trends to keep content fresh and relevant. Using Canva and Figma, I plan and execute digital content with visual cohesion and brand alignment-ensuring every post makes an impact.
Visual Merchandising & Retail Strategy
My visual merchandising work blends creativity with consumer psychology to shape engaging in-store experiences. I design compelling window displays, floor layouts, mannequin styling, and seasonal rollouts that attract attention and enhance customer journeys. With a deep understanding of consumer behavior, I craft spatial narratives that connect with shoppers emotionally. Every design supports cohesive brand storytelling-ensuring promotional setups and physical environments reflect the brand’s identity at every touchpoint.
Design Tools & Technical Proficiency
Proficient in industry-standard tools, I use Adobe Photoshop, Illustrator, and InDesign to execute detailed design work across digital and print. I also utilize Canva and Figma for real-time collaboration, planning, and layout development-especially useful in team or client-based projects. My technical capabilities include preparing files for production, formatting layouts for various platforms, and ensuring smooth asset handoffs for both web and physical media.
Strategic Thinking & Creative Leadership
Beyond design, I bring structure, direction, and leadership to creative projects. I manage timelines and budgets efficiently, ensuring that all aspects of a project are delivered on time and within scope. My experience in end-to-end project coordination, client collaboration, and creative problem-solving helps bring ideas from concept to execution seamlessly. I’ve worked with multicultural teams and led retail and branding projects, consistently delivering visual impact with strategic intent.
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Let’s Create Something Beautiful Together
Every great story starts with a spark. If you have an idea, a project, or just a feeling you want to bring to life—I’m ready to design it with you.